Archive for the ‘web hosting logic’ tag
Web Hosting Logic
Web Hosting Logic
5 Beneficial Tricks for Handling Your CPA Website
If you’re seeking to grow your accounting firm these days, you need to get online. The “net” opened whole new horizons to business and, fortunately for your CPA firm, lots of your competitors aren’t currently properly utilizing up-to-date CPA website marketing strategies. Opportunities still abound in virtually every market for firms who are willing to take advantage of a few basic online marketing strategies to lure new clients into their firms. However, once you’ve invested in an outstanding CPA Website, are you letting potential clients fall through the cracks by failing to return their contacts fast enough?
In this article, we will examine five potential pitfalls in the new online technology, with social media, and with the added interest in your business. Crafting a solid online presence requires a number of different tactics: social networking (like Twitter and Facebook), drawing attention to your site via article marketing and other tactics.
But what if you haven’t planned ahead for the increase in communication? What if you don’t know how to check your blog comments?
Take the following paragraphs into account as you craft a plan to meet the needs of your customers and deliver outstanding results as you expand into cyberspace.
Be Sure to Answer Comments on Your Blog
Making a blog is an excellent way to attract a customer base and keep the world informed about where your business is heading. However, be prepared for feedback – and be prepared to answer that feedback, too. It’s just plain polite to respond to people who have made the effort to read your work. When you do, you show your professionalism, and you also keep any negative situation from getting out of control.
Assigning someone from your organization to respond to blog comments (even if that person is you) is good web etiquette – remember, communication flows both ways.
Answer Emails the Same Day
This one’s a big one: if you’re leaving email unanswered for weeks at a time – or even worse, not answering them at all – your customers are not going to be your customers for very long. The best course of action is to set up your email client with an auto-response so that your clients know the email has reached you. Then answer in person as soon as you can. If you don’t know the answer yet, be honest, and tell them you’ll follow up as soon as you’re better informed. Be sure to actually follow up!
Forums Matter – A Lot
An online forum is a website devoted to a particular topic that folks post questions and answers to. It doesn’t need as much attention as a blog – but it’s still critically important.
Forums are notoriously difficult to get to a popular state, so why would you leave questions unanswered and comments ignored? The more ways a customer has of reaching your company and getting a prompt, proper answer to their questions, the better. And it goes without saying that all spam and otherwise inappropriate posts should be promptly removed.
Can’t Stand Twitter? Get Over It!
The age of Twitter is here. Even if you can’t stand this social networking microblogging phenomenon, your clients might be deeply involved in it. Folks are now using Twitter as a way to reach companies – and, alarmingly, lodge complaints against them. (They also say nice things, too.) Assume that folks ARE reading these comments and make sure you respond to them. It’s certainly important for the person who leaves the message – but it’s even more crucial for anyone “watching” your conversation to see that you haven’t ignored your naysayers and supporters. Respond to negative and positive tweets alike: ask the user to contact your company for a resolution, or thank them for their positive comment. Being actively involved with your customers in this way can be the difference between success and failure in a competitive market.
“Online” Doesn’t Mean “Unimportant”
The object of both email and snail-mail is the same, after all. But let’s face it: almost no one sends letters these days. Email has taken their place – and even though email is used informally in our personal lives, in the world of business, it must be treated as carefully as one treats a letter.
Keeping in touch with your customers and maintaining communication in the above ways will help strengthen your relationship with your clients and improve your professional image on the web for years to come.
Hosting-reviews-exposed.com October 2010 webhostingstuff.com review