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Web Hosting at Google
Web Hosting At Google
The Perils of Web Hosting on Search Engine Placements
Yes indeed, who would have thought it, but your green hosting provider could indirectly be costing you the chance of good placements in the major search engine marketing. How can this be? Well the problem is the physical location of the hosting centre itself. Now, while you may feel you have signed up with a UK hosting company, actually all their hosting centres can be in a different country such as the US or Germany for example. Now this little quirk doesn’t really have many side effects as you may well be getting very good value and good technical support from your host, but what it does mean is that if you do not have a geography specific domain suffix. For the UK and instead you opt for a .org, .net, or .com then Google will use the geographical location of your hosting centre as the method for determining which local index your results should be found in. By this I mean if you were to search www.google.co.uk with the radio button switched to UK results only, and your .com site was hosted by a UK hosting supplier but in a German datacentre, then you would never appear in the search results. Of course, you would appear in the www.google.de search results, but obviously not many German google users are looking for websites and businesses in English or relevant only to a UK audience.
There are plenty of studies out there suggesting search patterns on Google that say it is approximately 50 : 50 as to the number of people that click the "all the web" results on google.co.uk compared to searching only UK results. However, I personally do not believe this, if I am looking for a business where a product needs to be delivered or a service provided to me that involves phone or person to person support and contact, am I really going to search every website on the Internet? No, I am only going to search across UK specific sites, and if I can’t find what I want then I will expand my search to include sites outside the UK. It is unknown to me at this time whether a .co.uk site hosted outside the UK suffers any form of penalisation from Google in its ranking placements in the google.co.uk index, and is quite difficult to prove either way as search engines are notorious for providing as little information as possible as to how they operate. Unfortunately there is no real way around this problem if you are already caught up in it other than move your hosting to an ISP that is actually based in the Country that they claim to be on all advertising etc. Always check beforehand if you are looking at a non .co.uk domain name for your site, as you do risk never getting the 100′s or 1000′s of search engine referrals that http://webhostingreviews4u.com/ can provide you.
Free Web Hosting with Google App Engine [Video Tutorial]